Meet Samantha

With over 12 years of experience in floral design in New York City, Florescent’s founder Samantha Smerconish brings her background in visual arts / production to her work - blending structure, movement, and natural beauty. She was drawn to floristry as a way to create with living materials while immersed in an urban landscape.

Her journey with flowers began as a mobile bicycle cart, selling arrangements in parks and at pop-ups throughout the city. What started as a small, moving studio grew into a permanent workspace, and now into a retail floral space rooted in Bucks County, Pennsylvania.

Forever inspired by the colors, textures, and femme elements of natural materials - Samantha’s team at Florescent promises to transform your wedding, private event, or bedside table into a botanical dreamscape.

We offer full event floral design services, floral prop styling, and weekly workshops in PA, NJ and NY. Not in our area? Drop us a line - we love to travel!